Презентация про компанию найк на английском - Контакты компаний и предприятий

1.

Presented by Nazerke Kurash
21.12.2016

2. How it is started???

The company was founded in 1964 by a student Phil Knight
(Phil Knight), he was a middle-distance runner in the team of the
University of Oregon and his coach Bill Bowerman (Bill
Bowerman).

3.

In
1963, Phil Knight went to Japan and signed
a contract on behalf of the Blue Ribbon Sports
company with Onitsuka, for delivery in the US
sneaker.
Began as a small distributing outfit located in
the trunk of Phil Knights car.

4.

In
1965, Knight and Bowerman changed the name of the
company, naming it in honor of the Greek goddess of victory
Nike. The new company name — Nike, according to legend,
invented by Jeff Johnson, who saw in a dream the winged
goddess of victory Nike.
In 1971, a student at Portland State University — Carolyn
Davidson invents the Nike logo.
This logo is still used by the company and the brand called
«Swoosh», which means «flying with a whistle.» It shows the
wing of the goddess Nike

5.

In 1975, the famous Nike Waffle outsole was created. During
breakfast, as always absorbed in thoughts of work, Bill Bowerman saw
waffle, and at this point in his head came association: if you make the
sole of grooved, it will improve the thrust and, at the same time, make
the shoes lighter weight .

6.

Frank Rudy, the inventor of the famous Nike Air cushion was a
scientist, aeronautical engineer from NASA. He offered company
«cushioning shoe that will last forever,» and was refused. He
appealed to the competitors and also was refused. Then he returned
to Nike with his idea and they accepted.

7.

Phil Knight and Bill Bowerman started their own brand in 1972. The
first prototypes appeared in 1972.
In 1979, there was a model in the stores Nike Tailwind, manufactured
with polyurethane, pumped gas.
In 1980, NIKE became a joint stock company.
In 1985 a contract was signed with the young talent of Michael Jordan
In 1987 they released a collection of sneakers with increased visible
air chamber shifted to the edges of the sole.
In 1990 Nike opened its world Headquarters.

8. Today Nike

They have five global headquarter facilities located in
Beaverton, Oregon;
Hilversum, the Netherlands;
Shanghai, China;
Boston, Massachusetts;
and Costa Mesa, California.
In 2015, there were approximately 63 thousand Nike
employees worldwide.
NIKE has contracts with 666 factories in 43 countries
around the world

9.

Products are manufactured under the brand Nike, Air Jordan,
Total 90, Nike Golf, Team Starter.
Nike also controls companies that produce goods under the
Converse and Hurley International brands.

10. Vision, Goals and Objectives of Nike

Vision: Sustainable innovation is a powerful engine of
growth.
Aims (goals): Minimize environmental footprint,
transform manufacturing and unleash human potential
Long-term objectives: increasing the share of the sports
apparel market.
Medium-term objectives: to improve the quality and
convenience of clothing, through the introduction of new
technologies and developments.
Short-term objectives: reduction of production costs.

11. Mission statement

Nike`s
mission: to awake desire in all who are interested
in sports.
Nike’s
mission statement is «To bring inspiration and
innovation to every athlete in the world.»
The
legendary University of Oregon track and field coach,
and Nike co-founder, Bill Bowerman said, «If you have a
body, you are an athlete.»

12. Strategy of Nike:

Ambition: double their business, with
half the impact
Accelerating toward a low carbon growth
economy.
The innovation imperative.
The future will be circular.
When to compete and when to
collaborate.

13. Strengths in the SWOT analysis of Nike

Strengths in the SWOT analysis
of Nike
Nike is the world’s no. 1 shoemaker.
Nike uses a “Make to Stock”
Nike sells its products throughout US and in more than
180 countries.
Nike is strong at research and development.
Nike is a global brand. Its famous ‘Swoosh’ is
instantly recognizable.

14. Weaknesses in the SWOT analysis of Nike

Weaknesses in the SWOT
analysis of Nike
The income of the business is still heavily
dependent upon its share of the footwear
market.
High product price compared to their
competitors
High Advertising Spending

15. Opportunities in the SWOT analysis of Nike

Opportunities in
the SWOT analysis of
Nike
There is also the opportunity
to develop products such as
sport wear and accessories.
The business could also be
developed internationally.
Developing the fashion brand
image (Non sport customers)

16. Threats in the SWOT analysis of Nike

Threats in the SWOT
analysis of Nike
Nike is exposed to the
international nature of trade.
The market for sports shoes
is very competitive.

17. COMPANY’S MAJOR COMPETITORS

Nike is the global market leader, but it faces increasing
competition in Europe and China. In terms of market share,
Nike’s biggest competitors are Adidas and Under Armour. Other
competitors include Puma, Skechers, Anta and Li Ning.

18.

Competitors like Under Armour will continue to innovate
to attempt to steal market share away
Adidas is entrenched in market segments domestically and
abroad where it has significant brand loyalty relative to its
competition.

19. There are 3 current problems:

Increasing competition
Excess inventory.
Basketball is losing popularity.
Employee theft

20. IMPORTANT STEPS TO IMPROVE NIKE`S COMPETITIVE POSITION IN TODAY’S MARKETPLACE.

Nike should keep differentiating its
products from its competitors.
It should also differentiate its services
to compete with its competitors
Nike should devote vast resources on
R&D
Nike should think about latest trends
and styles and should keep introducing
fashionable shoe.
Low price range can also boost up its
sales and market share among
competitors
Apparel and equipment customization

21. MY RECOMMENDATIONS AS A CEO OF NIKE

Expansion into sports, accessories items
can also be a good move for Nike.
It should engage more in community
centered activities such as charity
programs, fitness programs.
Continually Innovate
Advertisement
Suggestion to make partnership with other
companies as nike with apple

22. Thank You  Dziekuje Bardzo Rahmet

Thank You
Dziekuje Bardzo
Rahmet

Источник

Presentation on theme: «NIKE.»— Presentation transcript:

1

NIKE

2

INTRODUCTION Nike is a American Multinational corporation
It is engaged in designing and worldwide marketing and selling of footwear, apparel, equipment and accessories Nike is the world’s leading supplier of Athletic Shoes and apparel and also a major manufacturer of sports equipment. It was founded on May 30 ,1978 by Bill Bowerman and Phil Knight. Nike in Greek means Goddess of Victory.

3

SLOGAN OF THE LOGO SLOGAN “JUST DO IT”
The slogan was coined in 1988 at an ad agency meeting.

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HISTORY OF LOGO The Nike «Swoosh» is a design created in 1971 by Carolyn Davidson, a graphic design student at Portland State University, She met Phil Knight while he was teaching accounting classes and she started doing some freelance work for his company, Blue Ribbon Sports (BRS). The Nike design logo was originally taken from the Greek mythological Goddess (Nike) as one of her wings. The ideology was that the goddess Nike was actually a symbol of victory. Hence conceptually the Nike logo design meant victory or winning. Nike logo is also known as Nike Swoosh.

5

SIGNIFICANE OF THE LOGO
Logo represents the wing of Greek Goddess. The word NIKE means goddess of victory. The Nike logo design is an abstract wing, designed by Carolyn Davidson, was an appropriate and meaningful symbol for a company that marketed running shoes

6

THANK YOU By: Yash Naredi

Источник

Introduction

Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the US.
The company is headquartered near Beaverton, Oregon.
It is the world’s leading supplier of Athletic shoes and apparel and a major manufacturer of sports Equipment
Revenue in excess of US$18.6 billion in its fiscal year 2008 (ending May 31, 2008).
As of 2008, it employed more than 30,000 people worldwide..

The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight.
officially became Nike, Inc. in 1978.
Nike markets its products under its own brand as well as Nike Golf, Nike Pro, NIKE+, Air Jordan, Nike Skateboarding.
In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name.
Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of «Just do it» and the Swoosh logo.

History

Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Philip Knight and his coach Bill Bowerman in January 1964. The company initially operated as a distributor for Japanese shoe maker Onitsuka Tiger
The company’s profits grew quickly, and in 1966, BRS opened its first retail store
By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end.
BRS prepared to launch its own line of footwear, which would bear the newly designed Swoosh by Carolyn Davidson.
The Swoosh was first used by Nike in June 1971, and was registered on January 22, 1974.

By 1980, Nike had reached a 50% market share in the U.S. athletic shoe market
Nike’s first national television commercials ran in October 1982 during the broadcast of the New York Marathon.
It was agency co-founder Dan Weiden who coined the now-famous slogan «Just Do It» for a 1988 Nike ad campaign, which was chosen by Advertising Age as one of the top five ad slogans of the 20^th century
Throughout the 1980s, Nike expanded its product line to include many other sports and regions throughout the world.

Product

Nike produces a wide range of sports equipment.
Their first products were track running shoes. They currently also make shoes, jerseys, shorts, etc. for a wide range of sports including track and field, baseball, ice hockey, tennis, etc.
The most recent additions to their line are the Nike 6.0, Nike NYX, and Nike SB shoes, designed for Skateboarding.
Nike has recently introduced cricket shoes, called Air Zoom Yorker, designed to be 30% lighter than their competitors’.
In 2008, Nike introduced the Air Jordan XX3, a high-performance basketball shoe designed with the environment in mind.

Nike is well known and popular in Youth Culture, chav culture and Hip Hop culture as they supply urban Fashion clothing.
Nike recently teamed up with Apple.inc to produce the Nike+ product which monitors a runner’s performance via a radio device in the shoe which links to the iPod Nano
Some of Nike’s newest shoes contain FLywire and Lunarlite Foam. These are materials used to reduce the weight of many types of shoes.

Place

Nike shoes are carried by multi-brand stores and the exclusive Nike stores across the globe.
Nike sells its product to about 20,000 retail accounts in the U.S. and in almost 200 countries around the world.
In the international markets, Nike sells its products through independent distributors, licensees and subsidiaries. I
Independent distributors need not adapt to local pressures because the 4Ps of marketing are managed by distributors.

Price

Nike’s pricing is designed to be competitive to the other fashion Shoe Retailers.
The pricing is based on the basis of premium segment as target customers.
Nike as a brand commands high premiums. Nike’s pricing strategy makes use of vertical integration in pricing wherein they own participants at differing channel levels or take part in more than one channel level operations.
This can control costs and influence product pricing.

Promotion

Promotion is largely dependent on finding accessible store locations. It also avails of targeted advertising in the newspaper and creating strategic alliances.
Nike has a number of famous athletes that serve as brand ambassadors such as the Brazilian Soccer Team (especially Ronaldino, Renaldo, and Roberto Carlos), Lebron James and Jermane O’Neal for basketball, Lance Armstrong for cycling, and Tiger Woods for Golf.

Nike also sponsors events such as Hoop It Up and The Golden West Invitational. Nike’s brand images, the Nike name and the trademark swoosh, make it one of the most recognizable brands in the world. Nike’s brand power is one reason for its high revenues. Nike’s quality products, loyal customer base and its great marketing techniques all contribute to make the shoe empire a huge success
ADVERTISEMENTS:
In 1982, Nike aired its first national television ads, created by newly formed ad agency Wieden+Kennedy, during the New York Marathon. This was the beginning of a successful partnership between Nike and W+K that remains intact today.
The Cannes Advertising Festival has named Nike its Advertiser of the Year on two separate occasions, the first and only company to receive that honor twice (1994, 2003).

Nike also has earned the Emmy Award for best commercial twice since the award was first created in the 1990s. The first was for «The Morning After,» a satirical look at what a runner might face on the morning of January 1, 2000 if every dire prediction about Y2K came to fruition. The second Emmy for advertising earned by Nike was for a 2002 spot called «Move,» which featured a series of famous and everyday athletes in a stream of athletic pursuits.
In addition to garnering awards, Nike advertising has generated its fair share of controversy:

Endorsements

Nike pays top athletes in many different sports to use their products and Promote/Advertise their technology and design.
Nike is the official kit sponsor for the Indian Cricket Team for 5 years, from 2006 till end of 2010. Nike beat Adidas and Puma by bidding highest (US$43 Million total).

LeBron James- $90 Million
Kobe Bryant- $40 Million
Christiano Ronaldo- $32.5 million
Maria Sharapova- $6 million
Roger Federer- $13 million
Etc.

NIKEiD

NIKEiD is a service provided by Nike allowing customers to personalise and design their own Nike merchandise.
They offer online services as well as physical NIKEiD studios in different countries around the world, including: United Kingdom, France, Spain, Germany, China and the USA.
It provides customers the ability to choose from a limited range of different material and colours to develop their own style of tennis shoe.

It gave a total of 31 different customizable parts including the base, overlay, accent, lining, stitching, outsole, laces, etc.
In total this shoe gave a choice of 82 different materials and option types.
It has since expanded from a small web-based service to a large array of stores and new software applications to give consumers a greater range of personalization and uniqueness in a variety of Nike shoes and clothing.

Child Labour Controversy

Nike has been accused of using child labour in the production of its soccer balls in Pakistan.
While Pakistan has laws against child labour and slavery, the government has taken very little action to combat it.
Furthermore the U.S constitution states that child labour is an illegal and inhumane practice and any U.S. company found guilty practicing and encouraging it will be prosecuted.
GATT and WTO prohibits member nations, like the United States, from discriminating against the importation of goods made by children.
Are dolphins becoming more important than children? A question making WTO to reconsider the children’s appeal of the third world.

Competitors

Reebok:
Reebok International Limited, a subsidiary of the German sportswear giant adidas, is a producer of athletic footwear, apparel, and accessories.
In 1890 in Holcombe Brook, a small village 6 miles from the town Bolton, England, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe.
After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.

In 1960, two of the founder’s grandsons Joe and Jeff Foster renamed the company Reebok in England, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling.
The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK.
In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America

Adidas:
Adidas is a major German-based sports apparel manufacturer and Parent Company of the Adidas Group, which consists of the Reebok sportswear company, Taylor made adidas golf company , and Rockport.
Besides sports footwear, the company also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. The company is the largest Sportswear manufacturer in Europe and the second biggest sportswear manufacturer in the world, after its U.S. rival Nike.

Adidas was founded in 1948 by Adolf Dassler.
Registered in 1949, Adidas is currently based in Herzogenaurach , Germany, along with Puma.
The company’s clothing and shoe designs typically feature Three parallel Bars, and the same motif is incorporated into Adidas’s current official logo.
The «Three Stripes» were bought from the Finnish sport company Karhu Sports in the 1950s.
The company revenue for 2009 was listed at €10.38 billion and the 2008 figure at €10.80 billion.

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Описание презентации по отдельным слайдам:

2 слайд

«It is one of the most recognized symbols in the world- The Swoosh. Simple. Fluid. Fast.»
Evolution of the Swoosh
3 слайд

Nike’s Mission Statement
“To bring inspiration and innovation to every athlete* in the world”
*IF YOU HAVE A BODY, YOU ARE AN ATHLETE
4 слайд

NIKE, Inc. is the world’s leading innovator in athletic footwear, apparel, equipment and accessories.

Utility Based- Basketball, Cricket, Football, Outdoor, Baseball, Tennis, Track & Field
Style Based- Cleats & Spikes, Pegasus, Boots, Court Sandals & Flip-Flops
Technology Based- Nike Free, Nike Shox, Air Max, Lunarlon
About Nike
7 слайд

Nike Innovations
Nike with Apple
Design your own shoes
9 слайд

Building a Global Brand
Nike’s brand image and source of brand equity in the United States
Nike is-
Nike is selling a feeling; an emotion.
An aggressive and perfomance oriented brand.
Has always given priority to perfomance and durability along with fashion.
Purchased by all types of consumers especially by young people who admire.
Always provides higher quality with high price.
Uses various slogans in its advertising and marketing campains.
10 слайд

Source of brand equity

The main source of Nike’s brand equity is the professional athletes and players of international sports.
11 слайд

Strategy is putting emphasis on individuality and appealing to each sport in the United States, Europe, and Asia.

The changing strategy to Fashion oriented and not Performance oriented

Separate promotional campaigns were conducted in different countries in Europe.

They have determined China to be their future number two investor for products.

2. How have Nike’s efforts to become a global corporation affected its source of brand image in the United States, Europe, and Asia?
12 слайд

One key tool Nike has used to drive its popilarity growth is the use of celebrity endorsers and well-placed sponsorship. Nike depends seriously on its endorsements and sponsorships

Sponsorship of the Olympic Games start of many opportunities to bring sports events into the mainstream for regional and global markets. It will establish Nike as one of the leading sportswear companies in the world
3. Are sponsorship and endorsements vital to Nike’s buisness? For instance, what effect would Nike becoming an official sponsor for the Olimpics have on the company’s relationship with consumer?
13 слайд

4. Why did Nike become a target for critics of globalization? Do you think Nikes responcse to allegations of unfair global labor practices was appropriate and/or effective? Is Nike truly concerned about these issues?
Critics of globalization attacked Nike based on-

Nike has been criticized for contracting with factories in countries such as China, Vietnam, Indonesia and Mexico.
Low Wages in Indonesia.
Child Labor in Pakistan.
Health and Safety Problems in Vietnam.
Workers were forced to work 65 hours a week and improperly compensated for overtime.
14 слайд

Nike Concerned-
Nike’s recent efoorts in the area of labor and environmental/health standards shows that the company is serious about doing the right thing.
Nike created several new departments (e.g., Labor Practices (1996), Nike Environmental Action Team (NEAT).
Nike has pushed its suppliers to obey standards through increased monitoring and inspection efforts.
Nike’s measures to defend the allegations were effective to some extend not entirely.
Increasing the minimum age of footwear factory workers to 18, and minimum age for all other light-manufacturing workers to 16.
Nike has been active in founding and/or supporting an array of different internetional and non-profit organizations.
15 слайд

Nike Concerned-

Expanding education programs, including junior and high school equivalency courses, for workers in all Nike footwear factories
60-hour work week has been enforced
Has assured an average salary well above national salary average
Created a corporate responsibility division.
From all these, it appears as if Nike is truly conscious about these issue.
16 слайд

5. Nike’s acquisitions and the brands now under its control. Do these acquisitions make sense for Nike? What if any, brands should Nike try to acquire next?

Nike’s acquisitions and brands controlled by Nike are as follow…
Converse
Cole Haan
Hurley Internetional
Nike Bauer Hochey
17 слайд

They were searching for-
Brand diversity
Ways providing additional avenues for growth
Segmenting this business by customer
Opportunity to address the low end through distribution at retailers.
Nike should try to acquire the Chinese brand ‘Li-Ning’ next if it is possible.
Yes, these acquisitions make sense for Nike because it had many goals behind these acquisitions.
18 слайд

fashionable athletic footwear and apparel.

Fashion is an integral part of their production.

Nike Goddess store.
6. How is «fashion» to Nike? Are they a performance apparel company or a fashion company? What is more importnant for Nike when they enter a new market like China?
Fashion or performance?
Fashion is more important for Nike along with perfomance when they enter a new market like China
19 слайд

7. Should Nike do anything different to defend its position now that Adidas and Reebok have joint forces?
20 слайд

To defend Nike’s position it should-

Targeting some of its promotions to female consumers.
Service differentation.
Apparel and equipment customization.
Product Differentation.
Unique shoe technology and innovation.
Low price range.
Distinctive Competency-
Marketing (Consumers Loyalty).
Think about latest trends and
style and introduce fashionable shoe.
Nike should go after Asian country markets with reasonable price because demand is elastics here.
Be more socially responsive to show concern for the society
21 слайд

Recommendations
Gain a more positive global image, especially regarding labor laws.
Pull back the extreme spending on endorsements.
Better managment of their fashion shoe sector.
Gain a stronger presence in China.
22 слайд

Thank you for your attention!

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Источник

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Nike, Inc.

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Компания: Nike, Incorporation Официальный слоган компании: Just Do It ( просто сделай это ) Год основания: 1964 г. Расположение: США: Бивертон, Орегон Ключевые фигуры: Марк Паркер, Фил Найт Направление деятельности: Производство спортивных товаров Число сотрудников: 38 тыс (2010) Чистая прибыль: $2,13 млрд (2010) Сайт:

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История -История бренда Nike неразрывно связана с двумя именами Фила Найта, бегуна на средние дистанции в команде Орегонского университета и его тренера Билла Боуэрмана. -Спортивная обувь американского производства стоила тогда всего 5 долларов, но ее качество оставляло желать лучшего. -И тогда тренер решил попробовать создать собственные кроссовки, а Фил Найт был одним из тех, кто попробовал «тренерскую» обувь и испытал ее на себе.

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— В 1963 году Фил Найт поехал в Японию и заключил соглашение с фабрикой Onitsuka о продаже в США высококачественных японских кроссовок Tigers. -Компанию назвали Blue Ribbon Sports. Каждый компаньон внес в уставный капитал компании первоначальный взнос в размере 500 долларов. -Билл занялся разработками, а Фил продажами. Спустя год компания Blue Ribbon Sports уже продала кроссовок на 8 тысяч долларов и заказала у Onitsuka новую партию товара. -В Blue Ribbon Sports появился первый менеджер по продажам спортсмен Джефф Джонсон. Название Nike придумал первый менеджер по продажам Джефф Джонсон. -В 1968 году под брендом Nike на американском рынке появились легкие кроссовки с нейлоновым верхом, а год спустя компания уже продавала обуви на 1 миллион долларов в год.

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-Уже в самом начале 70-х руководство компании Онитсука Тайгер решило, что им необходимо выкупить часть BRS или же поднять цены на поставляемые ими кроссовки. В 1965 году это были жалкие 8000 долларов в год, но в 1971 году доходы достигли суммы в 1,3 миллиона долларов. -В 1971 году проводится конкурс, который выигрывает американская студентка Кэролайн Дэвис, придумавшая SWOOSH. Она получает денежный приз в размере 35 долларов. Название NIKE появилось благодаря древнегреческой богине победы Ники, он дала имя новой компании по производству улучшенной спортивной обуви. -Дебют компании NIKE состоялся на Олимпийских сборах США перед Олимпийскими играми 1972 года. -В 1973 году рекордсмен Америки в беге на средние дистанции Стив Префонтейн становится первым известным спортсменом, носящим обувь NIKE. -В 1974 году Джимми Коннерс побеждает на турнире US Open в кроссовках NIKE. А кроссовки с «вафельной подметкой» становятся самой продаваемой беговой моделью в США. -В 1978 году компания начинает продажи за пределами Штатов. Марафонец из Кении Генри Роно устанавливает в кроссовках NIKE четыре мировых рекорда. -Уже в 1979 году NIKE начинает выпускать спортивную одежду.

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-В 1980 году NIKE становится акционерным обществом. Численность работников составляет 2700 человек. К 1982 году компания спонсирует уже более половины игроков NBA. -В 1984 году на Олимпийских Играх в Лос-Анжелесе 58 спортсменов, поддерживаемых NIKE привозят в общей сложности 65 медалей. -В 1985 году NIKE подписывает контракт с начинающим баскетболистом Майклом Джорданом. И на сегодняшний день пожизненный контракт со звездой NBA не был расторгнут. Джордан участвовал в разработке некоторых моделей бутс и кроссовок. -В 1987 году дебютирует первый AIR MAX. Впервые в практике рынка спортивной обуви покупатель смог увидеть, как работает амортизационная подушка. -В 1988 году начинается рекламная компания, благодаря которой NIKE стала известна во всем мире — JUST DO IT или ПРОСТО СДЕЛАЙ ЭТО.

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В 1990 году в Бивертоне, штат Орегон, открывается NIKE World Campus. С 1991 года NIKE становится единственной в своем роде фирмой, чьи годовые доходы превышают 3 миллиарда долларов. Тогда же начинается производство одежды NIKE F.I.T. В 1992 году шесть из поддерживаемых NIKE баскетбольных суперзвезд приводят сборную Америки — команду DreamTeam к золоту Олимпийского баскетбольного турнира. В 1993 году Майкл Джордан возглавляет «Чикаго Буллз» на третьем выигранном ими чемпионате NBA, а Джим Курье завоевывает свой четвертый кубок турнира Большого Шлема. Десять футболистов сборной Бразилии подписывают с NIKE контракт в 1994 году перед чемпионатом мира и выигрывают его. В 1997 году NIKE начинает производство часов и очков со собственной символикой.

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-В 2000 году дебютировала новая разработка NIKE SHOX. -NIKE на сегодняшний день остается одним из мировых лидеров в производстве высококачественной одежды и обуви. -Она стремится к совершенству.

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Портфель брендов В Nike, Inc входят другие известные бренды, такие как: — COLE HAAN — CONVERSE, INC — JORDAN BRAND — UMBRO — NIKE GOLF

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Основная продукция — Спортивная обувь и одежда — Спортивные инвентарь

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А буквально недавно Nike, INC стала выпускать специальные протезы для спортсменов, что привлекло бурное внимание к их уже и так популярной продукции За что компанию Nike, Inc получила награду Running and Youthrunner.com

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Награды и признания — Climate Counts — Human Rights Campaign — American Carbon Registry — Corporate Responsibility Magazine — Ceres – ACCA — Waste Management — Working Mother

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СПАСИБО ЗА ВНИМАНИЕ!!!

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nike JUST DO IT.
summary Our History Our Chronology Product Resolution Nike People Brand News The origin of the Swoosh Key Market Our Heroes
Our History
Bill Bowerman
Phil Knight
Jeff Johnson
Steve Prefontaine
II. Our Chronology
Before the beginning 1957 ~ 1961
The BRS/Tiger Partnership 1962 ~ 1971
BRS becomes nike 1972 ~ 1980
nikeas a player 1981 ~ 1991
In our own League 1992 onward since 1992
III. Product Revolution a. Shoe Evolution b. Marketing Innovation
Shoe Evolution • Shoe Technologie • Nike Air Timeline • Design & Development • The making of an athletic shoe in a nutshell • The nike Alpha Project
Shoe technology nike and innovation a long standing tradition
Why cushion?what is a last?
Nike-air Timeline part#1
Nike-air Timeline part#2
nike Sport Research Laboratory
Design & Development
The making of an athletic shoe in a nutshell
The nikeAlpha Project
b. Marketing Innovation
Mkg Innovation(suite_1) 1987,’Revolution’ Ad 1977, There is no finish line 1968, BRS Store 1988 1991, Women’s Print Campaign 1990, Air 180 Campaign 1992, Hare Jordan Campaign 1991, ‘Stay in school’ Ad
Mkg Innovation(suite_2) 96, Nike Shop, Liverpool, England 1992, NikeTown Chicago 1995, Evil Ad 96, Nike Shop, Japan NikeTown, NYC Nike Park, Atlanta
Mkg Innovation(suite_3) 1996, Airport Soccer 1999, NikeTown, Berlin 1998, What if we treated all athletes like Skateboarder? 1999, NikeTown, London
IV. nike People
Philip H. Knight, Chief Executive Officer, President and Chairman, NIKE Inc.Richard E. Anguilla, Vice President, Investor RelationsDonald Blair, Vice President and Chief Financial OfficerMary Kate Buckley, Vice President, Nike.comOscar Cardona, Vice President, Human Resources for Nike’s USA RegionJeff Cava, Vice President, Global Human ResourcesDr. Thomas E. Clarke, President, New Business VenturesCharlie Denson, Vice President / General Manager, Nike USAGary M. DeStefano, Vice President, Nike Asia-Pacific Shelley K. Dewey, Divisional Vice President, Footwear Production Trevor Edwards, Vice President European MarketingMaria S. Eitel, Vice President, Corporate Responsibility Dr. Joseph M. Ha, Vice President/Consultant, Nike InternationalClare Hamill, Vice President Global Women’s BusinessTinker Hatfield, Vice President, Special ProjectsJoaquin Hidalgo, Vice President & Global Brand Director for SoccerGerald P. Karver, Divisional Vice President, Footwear Product CreationDusty Kidd, Vice President of Corporate ResponsibilityGary Kiedaisch, President and CEO of Bauer Nike Hockey INC.Robert L. Kreinberg, Divisional Vice President, Global LogisticsEunan McLaughlin, Vice President, European SalesLarry Miller, President of The Jordan BrandPaul Mitchell, Vice President, Advanced R&D and President/CEO Nike IHM (In House Manufacturing)Juliet Moran, Vice President and Global Brand Director for Running John Notar, Vice President, US Apparel Mark Parker, Vice President, Global FootwearCurtis S. Roberts, Vice President, Global Strategic PlanningPeter Ruppe, Vice President of Nike EquipmentEric Sprunk, Vice President/General Manager, The AmericasKirk Stewart, Vice President, Corporate CommunicationsLindsay D. Stewart, Vice President, Law & Corporate AffairsMarcia Stilwell, TreasurerIan Todd, Vice President, Global Sports MarketingJim Tucker, Vice President & General Manager of Nike United KingdomFrits D. van Paasschen, Vice President/General Manager, Nike EuropeHoward White, Vice President of Sports Marketing for The Jordan BrandMike Wilskey, Vice President, Global Brand Marketing Roland Wolfram, Vice President, Supply Chain and Information TechnologyBob Wood, Vice President/President, Nike GolfKevin G. Wulff, Vice President, New Brands and New BusinessCraig Zanon, Divisional Vice President/General Manager, U.S. Footwear Nike people (suite) people
V. Brand News Jordan Brand nike Golf A.C.G.
Jordan,Golf & ACG Jordan Brand: Takes it to The Rim Jordan Fundamentals: Takes it to the Schools Noke Golf: Commitment to performance All Condition Gear: Going for Extreme Excellence
nike VI. The Origin of the Swoosh NIKE NIKE NIKE NIKE nike
Fundamentals Quick Facts Current P/E Location 19.50 One Bowermen Drive Beaverton OR 97005-6453 Phone: (503) 671-6453 Earnings/Share 2.02 Web Site http://www.nike.com Dividend Yield 1.20% Industry Textile – Apparel Footwear & Access Debt/Equity Ratio 0.13 Employees 21,800 Net Profit Margin 6.00 Exchange NYSE Share Outstanding 271.2 Mil Market Capitalization 11.09 Bil VII. Key Market
VIII. Our Heroes
Suite heroes CARL LEWIS JOAN BENOIT-SAMUELSON MIA HAMM MICKAEL JORDAN TIGER WOODS ANDRE AGASSI MONICA SELES PETE SAMPRAS JOHN Mc ENROE MICKAEL JOHNSON

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