Презентация про компанию apple на английском

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Apple company

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Apple is an American multinational corporation that designs and sells consumer electronics, computer software, and personal computers. The company’s best- known hardware products are the Macintosh line of computers, the iPod, the iPhone and the iPad.

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History Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley. (Woz for Hewlett-Packard, Jobs for Atari) Steven Wozniak and Steven Jobs had been friends in high school. They had both been interested in electronics, and both had been perceived as outsiders. They kept in touch after graduation, and both ended up dropping out of school and getting jobs working for companies in Silicon Valley. (Woz for Hewlett-Packard, Jobs for Atari) Wozniak had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born. Wozniak had been dabbling in computer-design for some time when, in 1976, he designed what would become the Apple I. Jobs, who had an eye for the future, insisted that he and Wozniak try to sell the machine, and on April 1, 1976, Apple Computer was born.

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From the first Apple I to the iPhone 4 — here’s a look back at some of big Apple wins and a few of its failures through the years Apple was first founded on 1 April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The first offering by the company was a hand built Apple I personal computer retailing for $ Apple was first founded on 1 April 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The first offering by the company was a hand built Apple I personal computer retailing for $

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The Apple II was introduced. Boasting colour graphics, open architecture and a floppy disk drive interface

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Apple launches the Macintosh with its powerful TV commercial directed by Ridley Scott. The Mac was a success thanks to its advanced graphical capabilities — perfect for desktop publishing.

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The iMac, with its advanced digital video editing capabilities, would become the launching pad for Apple’s return to being a computer industry leader.

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Apple introduces the first generation iPod which would revolutionize the digital music industry and become hugely successful with almost 300 million iPod units in its various forms and generations sold since its debut Apple introduces the first generation iPod which would revolutionize the digital music industry and become hugely successful with almost 300 million iPod units in its various forms and generations sold since its debut The first Apple iPhone is launched revolutionising smart phone technology and mobile computing. The App Store allowed third party developers to make and distribute iPhone compatible applications, including some of the most popular games today, like Words with Friends and Angry Birds The first Apple iPhone is launched revolutionising smart phone technology and mobile computing. The App Store allowed third party developers to make and distribute iPhone compatible applications, including some of the most popular games today, like Words with Friends and Angry Birds.

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Continuing to blaze new paths, Apple introduces the iPad tablet computer that worked with all iPhone applications. The iPad has already sold almost 15 million units in its first year and consumers are already looking to buy or rent an iPad 2.

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Brand and logo The history about the name of Apple Inc. is Steve gave his team members one day’s time to think about a good name of his company otherwise he will put the company name Apple. He got many names at the end of the day but didn’t like any one. So next day he named his company Apple. There are various stories as to why the Apple name was adopted. Some say that it was just a name that did not sound like a techno computer name. Steve Jobs has said that he was on a fruit only diet and declared that if no one came up with a better name he would call the company Apple. The history about the name of Apple Inc. is Steve gave his team members one day’s time to think about a good name of his company otherwise he will put the company name Apple. He got many names at the end of the day but didn’t like any one. So next day he named his company Apple. There are various stories as to why the Apple name was adopted. Some say that it was just a name that did not sound like a techno computer name. Steve Jobs has said that he was on a fruit only diet and declared that if no one came up with a better name he would call the company Apple. But at the first one of the most famous corporate logo in the world, is the apple logo. Originally, however, this was not the logo we know of today, but a picture of Sir Isaac Newton sitting under the apple tree. This logo did not last long, and it was quickly replaced with the rainbow apple, which was used until But at the first one of the most famous corporate logo in the world, is the apple logo. Originally, however, this was not the logo we know of today, but a picture of Sir Isaac Newton sitting under the apple tree. This logo did not last long, and it was quickly replaced with the rainbow apple, which was used until 1998.

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Apples organizational structure Apple is an American multinational corporation and how any corporate structure includes the following: stockholders, board of directors, management, administration, human resources, R and D, production department and marketing department. But it has one distinction, Apple is a one man company. Just look at how Apples Org chart is, is it centered around 1 man, and branched out as a company. Honestly this is how everyone feels that Apple is being run. We are pretty sure most of the products need to be approved and reviewed by Steve Jobs before its product launch. So he is the man. Apple is an American multinational corporation and how any corporate structure includes the following: stockholders, board of directors, management, administration, human resources, R and D, production department and marketing department. But it has one distinction, Apple is a one man company. Just look at how Apples Org chart is, is it centered around 1 man, and branched out as a company. Honestly this is how everyone feels that Apple is being run. We are pretty sure most of the products need to be approved and reviewed by Steve Jobs before its product launch. So he is the man.

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Presentation on theme: «APPLE.»— Presentation transcript:

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APPLE

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Introduction Apple Inc. (previously Apple Computer, Inc.) is an American multinational corporation. Apple Inc. ignited the personal computer revolution in the 1970s with the Apple II. The company’s best-known products include the Macintosh line of computers, the iPod, the iPhone and the iPad.

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Vision “Man is the creator of change in this world.
As such he should be above systems and structures, and not subordinate to them.”

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Mission “the Company is committed to bringing the best personal computing, portable digital music and mobile communication experience to students, educators, creative professionals, businesses, government agencies, and consumers through its innovative hardware, software, peripherals, services, and Internet offerings.”

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Company Profile Established : on April 1,1976.
Founders : Steve Jobs, Steve Wozniak, and Ronald Wayne. Industry : Computer Hardware Computer Software Consumer electronics Digital distributions

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Steven Paul «Steve» Jobs was an American entrepreneur, marketer, and inventor, who was the co-founder, chairman, and CEO of Apple Inc.

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Major Hardware Products
Apple TV  iPad  iPhone   iPod (Classic, Nano, Shuffle, Touch) Mac (iMac, MacBook, MacBook Air, MacBook Pro, Mini, Pro)

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Major Software Products
Mac OS X iOS iTunes iWork  QuickTime Safari iLife

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APPLE PRODUCTS I PAD I POD I PHONE APPLE TV APPLE WATCH IMAC LAPTOP

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Stores & Services App Store Game Center iAd iBook store iTunes Store
iWork.com iCloud  iAd is a mobile advertising platform developed by Apple Inc. for its iPhone, iPod Touch, and iPad line of mobile devices allowing third-party developers to directly embed advertisements into their applications.

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Evolution Of APPLE inc. 2006 1975 1977 1997

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Competitors Microsoft Linux Dell HP Lenovo RIM Nokia HTC Samsung
Google Sony

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Most Innovative companies
Apple Samsung Google Microsoft Toyota IBM Amazon Ford BMW General Electric

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APPLE 5 YEARS PRICE CHART

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KEY STATISTICS

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TOTAL SHAREHOLDER RETURN

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Institutional shareholders

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Strengths & Weakness Strengths Weakness Branding
Innovation Differentiated Product Ease of Use Superior Quality Retail Strategy Marketing and Sales Customer Loyalty Online Sales High Price Proprietary System Niche Market Cannibalization

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ACQUISITIONS IN 2017 WORKFLOW Automation & Scripting app BEDDIT
Sleep tracking hardware LATTICE DATA Artificial intelligence SENSOMOTORIC INSTRUMENTS Eye tracking hardware & software

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AUTOMATION SOFTWARE

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CASH PILE BILLION USD

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POSSIBLE ACQUISITIONS & MERGERS
NETFLIX — media DISNEY — media HULU — media ACTIVISION — video games dev ELECTRONIC ARTS — vgd TAKE-TWO — vgd TESLA — auto

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Conclusion For 35 years, Apple has been a trend-setter company able to foresee the future. Because their strength is the innovation and they know, how to ‘think different’.

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