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Samsung company structure
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Samsung is a South Korean group of companies, one of the largest chaebols, founded in 1938.
Samsung Group was founded in Daegu, Korea, on March 1, 1938
Its founder, businessman Biong Chul Li called the company «Samsung» (Samsung Trading Co), translated from the Korean » three stars»
Company slogan- «Imagine the Possibilities» (Вообрази возможности)
The idea of the Samsung logo-symbolizes the movement in the world, the development of dynamics and improvement
Purpose of the company
- Development of innovative technologies and efficient production processes of high-tech products
Samsung company logos
Logo from 2015 to our time
Samsung Group Logo (1969-1979)
Samsung logo, introduced in 1993 and used until 2015
The logo of Samsung Byeolpyo producing pasta (1938-1958)
Logo of Samsung Group «Three stars» (late 1980s-1992)
Samsung Electronics logo (late 1980s-1992)
1939-1958
Logo of the company Samsung, which produced pasta
1969-1979
In 1979 the first household video recorders
In 1977, the color TV
In 1972 the first black and white television sets were produced
In 1969, together with the Japanese company SANYO was created by SAMSUNG ELECTRONICS COMPANY, specializing in the production of semiconductors
1980-1992
1983 production of personal computers
1993-present
In 1999, the first smartphone was produced
1. Сompany “Samsung”
By Nurtayeva
2. Organization as a function of management
Determining what tasks are to be
done. Who will implement and
coordinate tasks. How the tasks are to
be grouped. Who report to whom and
where decision to be made. Managers
need to logically and effectively the
information, recourses and workflow
of organization.
3. The history of the Samsung
South Korean group of companies, one of the largest chaebols,
founded in 1938 in Daegu.
In the beginning Lee Byung-Chul opened a business of rice flour
production under the name of Samsung Trading Company.
But soon he went bankrupt.
Lee Byung-Chul found money under the burned-down house
and became rich.
Since there was no permanent electricity in Korea, Lee ByungChul wanted to develop his business in this area.
4.
Li Ben Chul
(Feb12, 1910 — Nov19, 1987)
was the founder of Samsung
Group and one of the most
successful businessmen of the
Republic of Korea. His second
name — the Khoam
5. The Internal environments include
Logo
Structure of
the company
Tasks
Goals
Objectives
product
Slogan
Vision
Mission
6. Logo and slogan
The slightly tilted ellipse symbolizes the
Universe
The blue color in the design of the ellipse is
the color of the sky and the ocean.
The word «Samsung» is inside the ellipse
The symbols «S» and «G» create small holes on
the border, thus marking the company’s
connection with the world.
7.
«Inspire the world, create the future.«
Samsung’s goal is to become a favorite
brand, an innovative and respected company.
Therefore, we focus on creativity and the
creation of innovations, while meeting the
common interests of our employees and
partners.
8. Mission
Inspire the world of innovate technologies,
products and developments that enrich
human lives and contributed to the socially
responsible sustainable future.
9. Objectives
Samsung’s objectives consistently adhere to local
laws and regulations, and require its employees to
strictly adhere to a global code of conduct.
Ethical governance is not only a means to respond
quickly to changes in the global business
environment, but also to gain the trust of
consumers, shareholders, employees, business
partners and local communities.
So, Samsung constantly trains its
employees, uses monitoring systems and
practices fair and transparent corporate
governance.
10. Tasks of the company
The contribution to the development of the
community;
The fulfillment of its mission as a member of the
company.
Tasks of the company (internal goals):
Creation of the best products and services;
Create products and services providing the highest
degree of consistency satisfaction;
Keeping the 1st place in the world for each business
direction
11. Structure GBM
12. Products Area of activity of the division
Electronics
Chemical
industry
Heavy industry
A separate line
of business is
investment
funds.
Other activity
Finance and
insurance
13. External environment of the company Samsung
14. Suppliers
Samsung does not divide buyers into groups,
as they produce goods not for a certain group
of people. For example: women, men, old,
young, etc.
15. Competitors
The company has a lot of competitors.
Famous among them can be called Apple, LG
ect.
16. Apple
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Содержание
-
2.
QUICK LOOK UP TO THE COMPANY’S HISTORY -
3.
COMPETITORS Market share: These three -
4.
RADICAL CHANGE IN THE WORLD OF SMARTPHONES -
5.
SHI (SAMSUNG HEAVY INDUSTRIES) Building huge ships: -
6.
HANWHA TECHWIN Building helicopters Jet engines Mobile artillery for South Korean army KF-16 SGR-A1 -
7.
SAMSUNG CONSTRUCTION AND TRADING Samsung digital city: -
8.
OWNS SOUTH KOREA’S LARGEST THEME PARK CALLED “EVERLAND”. -
9.
NON-PROFITABLE MEDICAL CENTER 1200 doctors 2300 nurses 100 million dollar of Investment every year -
10.
OTHERS BUSINESSES SAMSUNG OWNS Samsung trading § -
11.
How big Samsung Electronics really is: http://cdn.tufitech.com/wp-content/uploads/2016/03/How-Big-Is-Samsung-Infographic.jpg -
12.
Скачать презентацию -
13.
Похожие презентации
QUICK LOOK UP TO THE COMPANY’S HISTORY Founded in 1938 Lee Byungchul (South Korea) The first their cellphone was built in 1985 489k employees more than Google, Apple, Microsoft together 22,4% market share The biggest phone manufacture worldwide
Слайды и текст этой презентации
Слайд 2
QUICK LOOK UP TO THE COMPANY’S HISTORY
Founded in
1938
Lee Byungchul (South Korea)
The first their cellphone was built
in 1985
489k employees more than Google, Apple, Microsoft together
22,4% market
share
The biggest phone manufacture worldwide
Слайд 3
COMPETITORS
Market share:
These three companies have almost
50% of the market share.
Samsung with 22.4 %
Apple
16.4%
Huawei 7.7%
2015 stats smartphones sold in units:
Samsung: 325 million
Apple: 231.5
million
Huawei: 106.6 million
Слайд 4
RADICAL CHANGE IN THE WORLD OF SMARTPHONES
In 2011
Samsung introduces the new line of their products with
the Samsung Galaxy Note (GT-N7000).
Too big to be called smartphones
but not big enough to be Tablets
The first company worldwide to make such a radical and controversial product
Слайд 5
SHI (SAMSUNG HEAVY INDUSTRIES)
Building huge ships: 30 ships
every year
Skyscrapers:
Burj Khalifa
Taipei 101
Petronas Towers
Слайд 6
HANWHA TECHWIN
Building helicopters
Jet engines
Mobile artillery for South Korean
army
KF-16
SGR-A1
Слайд 7
SAMSUNG CONSTRUCTION AND TRADING
Samsung digital city:
Слайд 8
OWNS SOUTH KOREA’S LARGEST THEME PARK CALLED “EVERLAND”.
Слайд 9
NON-PROFITABLE MEDICAL CENTER
1200 doctors
2300 nurses
100 million dollar of
Investment every year
Слайд 10
OTHERS BUSINESSES SAMSUNG OWNS
Samsung trading § investment
Samsung SDS
(IT services)
Samsung fire § Marine insurance
Cheli Worldwide Inc (advertising)
Слайд 11
How big Samsung Electronics really is:
http://cdn.tufitech.com/wp-content/uploads/2016/03/How-Big-Is-Samsung-Infographic.jpg
https://www.youtube.com/watch?v=6Afpey7Eldo
Statistics of 2015+2016
LG Electronics and Samsung Electronics:
https://www.youtube.com/watch?v=6pEyUjBV2jc
Useful links to our sources
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Samsung Electronic Company PowerPoint Presentation
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Samsung Electronic Company
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Presentation Transcript
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Samsung Electronic Company
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Main Issue How to become the world’s preferred brand of premium electronics?
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Recommendation • Focus exclusively on the Samsung brand • Keep consistent global message • Tailor for region and product line
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Agenda • Current situation • Challenges • Alternatives • Recommendation
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Current situationHistory • Founded in 1969 • 1970s • Low cost manufacturer • 1980s • B-to-B market • Commodity products for OEMs • 1990s • Manufacturing quality and technical leadership • Product driven company, B-to-B market • Focus on digital products • 1997 • Start transition to B-to-C market • High-end premium goods • 2003 • current
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Current situationCompany • Vision • “to lead the digital convergence movement” • Business areas • Digital media • Telecommunication network • Semiconductor • LCD
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Current situationMarketing plan • Product • Innovative, cutting edge • Product diversification • Promotion • Single agency for worldwide image • Mix of a “pull” and “push” • Price • Premiums on high-end products • Premium for customization • Place • Product sells exclusively through channels • Transition from value to premium channels
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Challenges • Main • How to become the world’s preferred brand of premium electronics? • Top 10 in BusinessWeek’s world’s most valuable brands • Components • Samsung’s brand value • Communication strategy • Buy-in from the division managers
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ChallengesBrand value • Brand profile analysis • Cold, aloof • Value based • Brand report card toolkit • Improvement opportunities • Pricing strategy • Consumer’s perception • Difference across countries and product lines
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ChallengesCommunication strategy • FCB study • Relationship monitor • market/country results • product line results • Create Samsung “flavor” • Develop brand experience
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ChallengesBuy-in of managers • Product driven company • B-to-B mentality
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Alternatives • Stay the course • Single brand, communication mix • Brand extension • Through inherited sub branding • Multiple differentiated brands • Per market and/or product line
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AlternativesStay the course • Current strategy very successful • From 34th to 25th place • Samsung brand value • Return on investment
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AlternativesSingle brand, communication mix • Samsung brand value • Return on investment • Communication mix per segment • Tailor for specific country/market • Tailor for specific product line • Single global image with customization
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AlternativesBrand extension • Create sub brands • Specific to country/market • Specific to product line • Capitalize on Samsung brand value • Targeted communications
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AlternativesMultiple brands • New brands for markets • Expansion and diversification without confusing brand image • Segment markets and products • Value products, entry markets • Premium product, established markets • Insulation from sub-brand failures
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AlternativesCriteria set • Return on investment • Brand focus and confusion • Future growth • Strategic fit
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Recommendation • Focus exclusively on the Samsung brand • Keep consistent global message • Tailor for region and product line
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RecommendationAnalysis • Return on investment • Samsung brand value • Brand focus and clarity • Company of choice • The leader in digital products • Future growth • Global presence • Strategic fit • Digital convergence • Product breadth
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Text of Samsung Company Presentation
- 1. COMPANY REVIEW
2. Introduction Samsung was founded by Lee Byung- Chull in 1938
as a trading company South Korean company Largest Information
Technology company measured by 2011 revenues Assembly plants and
sales networks in 61 countries 3. Contd. In first quarter of 2012,
Samsung became worlds largest mobile phone maker by unit sales,
overtaking Nokia, which had been the market leader since 1998 In
third quarter of 2012, it sold 98 million phones, of which 55
million were smartphones 4. Samsung logo First logo was developed
in the year 1958 5. 2nd logo from the year 1979-1993 6. It was the
present logo of Samsung from the year 1993 Tagline: Inspire the
World, Create the Future 7. Lee Kun-Hee (Chairman & CEO) 8.
Samsung in India Samsung Electronics commenced its operations in
India in December 1995 Two R&D centers in India- Delhi &
Bangalore In 2010 achieved a sales turnover of $3.5 billion Market
leader in LED TVs, LCD TVs, Slim TVs Indias largest mobile handset
brand Leading in smart phone segment in India 9. Products 10.
Smartphones Samsung developed its first lightest mobile in the year
1993 and the model is SCH-R800 It was available in CDMA (Code
Division Multiple Access) netwoks Developed smart phones with mp3
player towards the end of the 20th century Now they have 41.6% of
smart phone market share in India 11. Contd Samsung wave S8500
& SI9000 Galaxy S launched launched in June 2010. Planning to
clinch 60% of smart phone market share in India by mid 2013 Plan to
launch Samsung Galaxy S4 by March 2013 In India main competitor is
Nokia The firm was recently named the worldwide handset market
leader with a market share of 29% 12. Top 5 smartphone vendors 31.3
15 4.24 45.5 Q4-2012 Samsung Apple ZTE HTC Others 13. Tablet
Samsung Galaxy Tab is an Android- based tablet computer It was
introduced on 2nd September 2010 Samsung launched the Galaxy Tab in
India on 10th November 2010 The competitor for Samsung tablet are
Apple, Amazon, Google and Lenovo In India during 3rd Q, 2012, 47.4%
of tablet sales were from new entrants 14. Contd In India their
competitor is Micromax Average price of tablets sold in India
dropped to Rs 13,000 compared to previous year quarter 15. Units
sold in million 55 35 0 10 20 30 40 50 60 Samsung Apple Q4-2012 16.
Tablet Market Share in India 41.00% 35.00% 24.00% Q4-2012 Micromax
Samsung Apple 17. Television Samsung Electronics was established in
1969 Competitor for Samsung television is LG, Sony and Toshiba They
have three models in television such as LCD, LED and Plasma Samsung
plans to introduce a new model of Ultra HD TV(85 inch) in 2013
Price for this new TV not announced, but it is expected to be
around $25,000 18. Market Share of TV in Q4-2012 27% 19% 13% 9% 0%
5% 10% 15% 20% 25% 30% LG Samsung Sony Toshiba 19. Camera Major
digital camera players are Canon, Nikon, Sony, Samsung and
Panasonic In India the main player is Nikon Two new NX models will
use the Android OS Now Polaroid and Nikon are the two companies
have Android based point and shoot cameras New NX series model will
launch between March 2013 20. PC Samsung is producing PC, but they
are not successful in Indian market India has grown 22% in PC
segment of 4th quarter 2012 In India Lenovo is the market leader in
PC with 16.6% 21. Market Share in PC 16.60% 13.40% 13.10% 12.90%
5.60% 38.40% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Lenovo Acer HP
Dell HCL Others 22. Other Informations Samsung Electronics sold its
hard disk drive (HDD) business to Seagate The latest model of
Samsung tablet is Galaxy S3 Samsung expects to export 510 million
phones in 2013 of these 390 million were smartphones Samsung
planning to release a lineup of devices powered by Microsofts
Windows 8 mobile operating system, that support TIZEN software 23.
Contd. Galaxy Tab 3 is expected to launch by June 2013 Samsung is
planning to launch the 7-inch Galaxy Tab 3 and its price is
expected to be $149 Cyber media says 2013 market will see three
price ranges Rs. 5000-10000, Rs. 15000-20000 and over Rs.35000 In
Q4, 2012 Samsung is top in US market taking 31.8%, Apple 26.2% and
LG 12.3% 24. THANK YOU