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Do you like McDonald’s?
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The main aims of my work are: to learn about who created McDonald’s; to learn some facts about the history of McDonald’s; to find out if McDonald’s food good or bad for our health; to explore different reasons for its popularity; to analyze and compare the results of the survey which I’ve made among the students of our school.
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History of McDonald’s The long journey of the burger brand started in 1940, when two brothers, Dick and Mac McDonald opened the first McDonald’s restaurant in San Bernardino, California.
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Who created McDonald’s? But a real master of creating an everlasting brand was Ray Kroc, the first businessman to apply the principles of mass production in a service industry. In 1960, Kroc renamed the company as ‘McDonald’s Corporation’.
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The first Soviet restaurant was opened in Moscow in 1990.
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Some interesting facts about McDonald’s. Every day, McDonald’s serves more than 46 million people. McDonald’s has sold well over 100 billion hamburgers. The busiest international McDonald’s restaurant is located on Pushkin Square in Moscow, which serves 40,000 people every day.
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Advantages of McDonald’s 1. Free Wireless Internet 2. Amazing 21st Century Re-Brand 3. Cheap, Delicious, Quality Food 4. Generous Charities 5. Fast Service
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McDonald’s and Health McDonald’s and many other fast food restaurants provide people with a cheap and convenient way to have a meal. However, many fast food items contain unhealthy amounts of sodium, fat and sugar. McDonalds’ food has lots of preservatives to maintain its texture and size.
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Is it really dangerous? Here is my friend’s usual choice : Big N’Tasty with Cheese French Fries Coca-Cola Vanilla Ice Cream.
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I used McDonald’s Nutrition Table for Popular Menu Items and counted calories from my friend’s menu: Big N’Tasty with Cheese – 510 French Fries – 230 Coca-Cola – 150 Vanilla Ice Cream – 150 Total: 1040 calories 42g of fat 1,190mg of sodium
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According to the doctors opinions girls between the ages of 9 and 14 should consume 1,600 to 2,200 calories daily, and boys need 1,800 to 2,600 calories every day. Fat My friend’s menu items contain 42g of fat. The recommended amount of fat is 65 g per day . Sodium My friend’s menu items contain 1,190mg of sodium. According to the doctors opinion, the recommended amount of sodium is 1,500 and 2,300 mg per day.
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Why do people like McDonald’s? McDonald’s is convenient. It saves time. It’s everywhere. It is cheap. McDonald’s food tastes good.
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My survey How often do you eat junk food?
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Do you like fast food?
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Do you find McDonalds food healthy or harmful?
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Junk food –is it a problem in Russia or not yet?
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What would you prefer – mother’s soup or McDonald’s?
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Conclusion The results of our opinion poll show that our pupils know about negative sides of junk food and amount of them consider it dangerous — dangerous not only for their health but for all Russia. As for me, I prefer healthy food and healthy way of life.
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Описание слайда:
MY PRESENTATION ABOUT IS
MCDONALD’S CORPORATION
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Описание слайда:
MCDONALD’S CORPORATION
McDonald’s Corporation (New York Stock Exchange: MCD) is the world’s largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself.
Industry: Retail-Restaurants.
McDonald’s primarily sells: hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.
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Описание слайда:
HISTORY
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the «Speedee Service System» in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was «Speedee.» Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
The first McDonald’s restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.
The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was «Speedee.» Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. Ronald McDonald is a clown character used as the primary mascot of the McDonald’s fast-food restaurant chain.
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Описание слайда:
ADVERTISING
Slogan: I’m lovin’ it is an international branding campaign by McDonald’s Corporation. It was created by Heye & Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc.
You deserve a break today.
Food, folks and fun.
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Описание слайда:
HEADQUARTERS
The McDonald’s headquarters complex, McDonald’s Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook. McDonald’s moved into the Oak Brook facility from an office within the Chicago Loop in 1971.
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Описание слайда:
FACTS AND FIGURES
McDonald’s restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such as Piles Café. Focusing on its core brand, McDonald’s began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald’s fully divested from Chipotle through a stock exchange. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald’s sold Boston Market to Sun Capital Partners.
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1. McDonald’s
2. McDonald’s Corporation
McDonald’s Corporation — is the world’s largest chain of
hamburger fast food restaurants, serving more than 58
million customers daily.
McDonald’s primarily sells: hamburgers, cheeseburgers,
chicken products, french fries, breakfast items, soft drinks,
shakes, and desserts. In response to obesity trends in
Western nations and in the face of criticism over the
healthiness of its products, the company has modified its
menu to include alternatives considered healthier such as
salads, wraps and fruit.
3. History
The business began in 1940, with a restaurant opened by brothers Richard and
Maurice McDonald in San Bernardino, California.
The first McDonald’s restaurants opened in the United States, Canada, Costa
Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador
and Sweden, in order of openings.
Shape of McDonald’s Symbol Logo. The McDonald’s logo possesses a simple
golden colored “M” which reflects the name of the food chain.
4. Facts and figures
McDonald’s restaurants are found
in 119 countries and territories
around the world and serve 58
million customers each day.
McDonald’s operates over 31,000
restaurants worldwide, employing
more than 1.5 million people.
5.
From interesting work to a successful career!
What kind of work do you dream? Stable? With
a flexible schedule? Do you want to achieve
career growth?
Start your way to McDonald’s right now,
because it is not just a job — it’s a chance to
learn and to build a career! Fill in the form, go
through an interview and join the McDonald’s
legendary team, as we look forward to meeting
with those who are ready to move forward,
revealing its potential!
6.
First Assistant Manager:
You’ll assist with all aspects of restaurant operations. You’ll supervise
recruiting and scheduling and you will be responsible for equipment
management.
Restaurant Manager:
You’ll be fully accountable and responsible for the operations, profitability and
management of a multi-million dollar business.
At all levels, you’ll be involved in directing, maintaining and increasing sales
and profit levels.
Ambitious and talented Restaurant Managers have the opportunity to extend
their career paths into other disciplines related to McDonald’s Corporate, such
as Field Service Operations, Training, Supply Chain, Human Resources,
Marketing and more, or enter the franchise organization.
7. Flexible Schedules
At McDonald’s, we know that you have responsibilities and
interests outside of work. We recognize the importance of
work/life balance. That’s why we offer flexible schedules to
help you choose hours that best fit your life.
Maybe you need a part-time job that will fit around your
studies or you’re available only on weekends. Perhaps
you’re looking for a few hours a day while your kids are in
school. Your local McDonald’s Manager will be able to help
you work out a schedule that suits you.
8. Workplace Safety
Ensuring a healthy and safe work environment for all
employees is a top priority for McDonald’s. We aim to
make safety a part of everything we do.
As an important member of our team, you’ll be taught
to identify and report any potential issues, and
encouraged to offer suggestions to improve health and
safety.
9. McDonald’s Employees from our Western Australian corporate office spent Friday’s dinner rush working with Crew and Managers on
the floor at the
Harrisdale restaurant.
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McDonald‘s Corporation
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Presentation Transcript
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McDonald‘s Corporation
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McDonald‘s Corporation
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 1. Introduction The world‘s biggest fast-food company.
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McDonald‘s Corporation 1. Introduction 2. History The Start Ray Kroc Expansion Today 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 2. History: The Start — 1948: Maurice (Mac) and Richard (Dick) McDonald open a little drive-in-restaurant in San Bernardino, California — new concept: speedy service, low prices, big volume, limited menue — re-engineered their kitchen and established assembly-line procedures for mass production — their concept captured the spirit of post-war America; mid 1950s annual revenues of $350,000 — 1952: a cover article in America Restaurant Magazine prompted 300 inquiries a month
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McDonald‘s Corporation 1. Introduction 2. History The Start Ray Kroc Expansion Today 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 2. History: Ray Kroc — 1953: Neil Fox becomes first franchisee; design of a new red-and-white-tiled building with “Golden Arches“ — 1954: Ray Kroc, a milkshake machine salesman visits Mc Donald‘s for the first time and recognizes: “This will go anyplace. Anyplace!“ — He purchases the exclusive right to sell franchises for McDonald‘s restaurants and becomes the founder of Mc Donald‘s System, Inc. Ray Kroc — 1955: prototype McDonald‘s restaurant openes in Des Plaines, Illinois — 1960: 400 millionth hamburger was sold — 1961: Kroc buyed out the Mc Donald‘s brothers for $2.7m in cash; profit $77.000, long term debt $5.7m
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McDonald‘s Corporation 1. Introduction 2. History The Start Ray Kroc Expansion Today 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 2. History: Expansion — 1961: hamburger university openes: “If you ‘ve got time to lean, you ‘ve got time to clean!“ — 1963: Ronald McDonalds first TV appearance — 1965: McDonald‘s becomes a public company — 1968: franchisee Jim Delligatti designs the “BigMac“ — 1967: international expansion starts in Canada, since 1971 overseas in Japan, Germany, Australia, France, England — 1977: Fred Turner, who started as a grill man, becomes chairman — 1975: establishment of the first drive-thru operation — 1979: introduction of the “Happy Meal“
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McDonald‘s Corporation 1. Introduction 2. History The Start Ray Kroc Expansion Today 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 2. History: Today — current CEO and chairman: Jack Greenberg — “Way over 100 billion hamburgers served!“ — 395,000 employees — in 121 countries around the world — over 30,093 restaurants — in 2001 McDonald‘s Germany celebrated its 30th anniversary
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business Operations Principles Franchise Campaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Operations — food service industry — quick service restaurants — Company-operated restaurants — selling franchises — real estate business: franchisees lease their restaurants from McDonald‘s
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperationsPrinciples Franchise Campaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Principles — McDonald‘s offers the same great taste worldwide and creates new products that refer to the local taste — McDonald‘s brothers formula: limited menu, quality food, an assembly-line production system, fast friendly service — McDonald‘s operating principle today:QualityServiceCleanliness &Value “Don‘t worry about making money. Love what you‘re doing and always put the customer first — and sucess will be yours!“ Ray Kroc
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations PrinciplesFranchiseCampaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Franchise — Franchise: vertical distribution-network, cooperation between a producer and an independent entrepreneur, rights and duties of both sides are adjusted in a contract — McDonald‘s supports its franchisees — franchisees may create new products (BigMac, Filet-o- Fish) — 600,000 Euro fee, percentage fee of sales — 2001: 17,395 franchise restaurants created sales of $24,8 billion — 2001: 288 franchisees in Germany operated 744 restaurants
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations Principles Franchise Campaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Campaigns — McDonald‘s is famous for it‘s very funny advertising campaigns — Ronald Mc Donald is it‘s own Comic character — campaigns with local stars — sponsoring of global events — one toy in every “Happy Meal“
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations Principles FranchiseCampaignsSuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Suppliers — McDonald‘s revolutionized industrial food production — developt the production of deep frozen fries and meat together with their suppliers — strong quality-controls — suppliers have to follow the McDonald‘s Principles — purchases goods from national companys with strong brands
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations Principles FranchiseCampaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Market Power — McDonald’s is Coca-Cola’s largest customer in the world — McDonald’s uses about 7% of the potatoes grown in the United States for its French fries. — 8% of the American adult population visits McDonald‘s on an average day — The Big Mac Index: — since 1986 “The Economist“ magazine tracked the price of Big Mac around the globe — measures purchasing power, comparison of exchange rates and relative prices — indicator for an over- or undervalued US-Dollar
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations Principles FranchiseCampaigns SuppliersMarket PowerFinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: Financial 2001 Total revenues: $14.87 billion -company operated restaurants: $11.041 billion -franchised restaurants: $3.829 billion Operating costs and expenses: $12.173 billion Net Income: $1.637 billion
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of BusinessOperations Principles FranchiseCampaigns SuppliersMarket Power FinancialNew Concepts 4. Stock 5. Criticism 6. Conclusion 3. Description of Business: New Concepts — the company reaches the limits of growth — reported ist 6th straight quarterly earnings decline (BSE crisis) — management searches new concepts for future growth — McDonald‘s Japan offers high-speed Internet in its 4000 restaurants — possibly they will start non-food retailing in their restaurants
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock The PastDevelopmentOutlook 5. Crticism 6. Conclusion 4. Stock: The Past — 1965: Going Public of McDonald‘s for $22,50 each share on the OTC-market — 1966: McDonald‘s gets listed on the New York Stock Exchange (stock symbol: MCD) — 1985: MCD is the first service industry company to become a member of the Dow Jones Industrial Average — McDonald‘s is the only company in the S+P 500 to have reported 100 consecutive quarters of year-to- year combined increases in revenues, income, and earnings per share.
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. StockThe PastDevelopmentOutlook 5. Crticism 6. Conclusion 4. Stock: Development — MCD has got 1,027,000 shareholders — Market capitalization: $37,9 billion — dividend was paid on common stock for 26 consecutive years — The McDonald‘s Stock has been splitted 13 times since its initial public offering, the first one in 1965, the last one in 1999. — An investment of $2,250 to purchase 100 shares of McDonald’s Stock in 1965 would have grown to be 74,360 shares worth more than $2.1 million on June 14, 2002.
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. StockThe PastDevelopment Outlook 5. Crticism 6. Conclusion 4. Stock: Outlook — the last 52 weeks it was traded in a range between $25 — $31 — analysts assume it will develop like the rest of the market — ratings: 8 buy, 9 hold, 2 sell — median target price: $ 32
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 5. Criticism — McDonald‘s food is not healthy: high in fat, sugar, animal products and salt — Some lawyers want McDonald‘s to pay damages for the consequences of their food. 40% of the American population is overweight — McDonald‘s offers only low payed part-time jobs — McDonald‘s destroys the environment by using one- way packages
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McDonald‘s Corporation 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion 6. Conclusion 1. Introduction 2. History 3. Description of Business 4. Stock 5. Criticism 6. Conclusion Mc Donald‘s still offers excellent products and has a brilliant marketing concept. Mc Donald‘s will grow again, but not as fast as it did in the past.
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McDonald‘s Corporation
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Mc Donald‘s Corporation
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Слайд 1
My presentation about isMcDonald’s Corporation
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McDonald’s Corporation
McDonald’s Corporation (New York Stock Exchange: MCD) is the world’s largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonald’s Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006,and owned the restaurant chain Boston Market until 2007. A McDonald’s restaurant is operated by either a franchisee, an affiliate, or the corporation itself.
Industry: Retail-Restaurants.
McDonald’s primarily sells: hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit. -
Слайд 3
History
The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the «Speedee Service System» in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was «Speedee.» Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs.
The first McDonald’s restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.
The original mascot of McDonald’s was a man with a chef’s hat on top of a hamburger shaped head whose name was «Speedee.» Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S. trademark on a clown shaped man having puffed out costume legs. Ronald McDonaldis a clown character used as the primary mascot of the McDonald’s fast-food restaurant chain.The two golden arches were initially designed to resemble the new arched shaped symbols on the side of the newborn restaurant. Later, the designer of the McDonald’s logo merged the two arches to outline the famed “M” now identified globally. Hence, the McDonald’s logo possesses a simple golden colored “M” which reflects the name of the food chain.
Shape of McDonald’s Symbol Logo -
Слайд 4
Advertising
Slogan: I’m lovin’ itis an international branding campaign by McDonald’s Corporation. It was created by Heye & Partner, a longtime McDonald’s agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc.
You deserve a break today.
Food, folks and fun.McDonald’s has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with their logo available for local events of all kinds. Nonetheless, television has always played a central role in the company’s advertising strategy. To date, McDonald’s has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions.
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Headquarters
The McDonald’s headquarters complex, McDonald’s Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook. McDonald’s moved into the Oak Brook facility from an office within the Chicago Loop in 1971.
Type:Public (NYSE: MCD)
Dow Jones Industrial Average Component
Industry:Restaurants
Founded:
May 15, 1940 in San Bernardino, California;McDonald’s Corporation, April 15, 1955 in Des Plaines, Illinois
Founder(s):
Richard and Maurice McDonald McDonald’s restaurant concept;Ray Kroc, McDonald’s Corporation founder.
Number of locations:
31,000+ worldwide
Area served:
Worldwide
Key people:
James A. Skinner(Chairman & CEO (chief executive officer))
Products:
Fast food(hamburgers • chicken • french fries • soft drinks • coffee • milkshakes • salads • desserts • breakfast)
Revenue:
▲ US$ 22.6 billion (FY 2008)
Operating income:
▲ US$ 6.51 billion (FY 2008)
Net income:
▲ US$ 4.31 billion (FY 2008)
Total assets:
▲ US$ 29.2 billion (Q2 2009)
Total equity:
▲ US$ 13.2 billion (Q2 2009)
Employees:
400,000 (2008)
Website :
McDonalds.com -
Слайд 7
Facts and figures
McDonald’s restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. McDonald’s operates over 31,000 restaurants worldwide, employing more than 1.5 million people. The company also operates other restaurant brands, such as Piles Café. Focusing on its core brand, McDonald’s began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald’s fully divested from Chipotle through a stock exchange. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonald’s sold Boston Market to Sun Capital Partners.
The corporation’s revenues
The corporation’s revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants. McDonald’s revenues grew 27% over the three years ending in 2007 to $22.8 billion, and 9% growth in operating income to $3.9 billion.
Playgrounds
Some McDonald’s in suburban areas and certain cities feature large indoor or outdoor playgrounds. The first PlayPlace with the familiar crawl-tube design with ball pits and slides was introduced in 1987 in the USA, with many more being constructed soon after. Some PlayPlace playgrounds have been renovated into «R Gym» areas. -
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Shanghai, China
Baku Mak Drayv
McChina.Chinatown
Kobe, Japan
McDonalds in St. Petersburg
The oldest operating McDonald’s restaurant located at Lakewood and Florence Ave in Downey, California
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