Кроссовки компании nike для людей с ограниченными возможностями

Американский спортивный гигант Nike представил модель кроссовок Nike GO FlyEase. Такая пара создавалась для людей с ограниченными возможностями, но подойдет для всех.

У новой модели  нет шнуровки, но имеется специальный механизм: носок и задник пары соединены при помощи эластичной ленты, и если нажать на пятку, откидной задник соединится с передней частью благодаря шарнирному механизму. Верх кроссовок состоит из текстиля и технологичной сетки, а подошва оснащена двумя отдельными амортизирующими подушками в передней и задней части. Новые кроссовки выйдут в трех расцветках — светлой пастельной, темной с синими и фиолетовыми деталями и полностью черной.

«Знаете, двери супермаркетов открываются автоматически, и это очень помогает людям с физическими ограничениями и с детскими колясками, но и остальным облегчает жизнь. Тут принцип тот же», — сказала дизайнер и паралимпийская триатлонистка Сара Райнертсен. Также она добавила, что в разработке и тестировании GO FlyEase принимали участие женщины на поздних сроках беременности.

Релиз кроссовок Go FlyEase намечен на конец 2021 года, но избранным клиентам Nike можно будет купить их уже 15 февраля. Стоимость такой пары около $120.

Фото превью и материала / NIKE

В широкую продажу они поступят в конце 2021 года.

В компании считают, что GO FlyEase подойдут для людей с ограниченными физическими возможностями и будут актуальны в разгар пандемии, когда минимизация прикосновений стала важной частью сохранения здоровья. Об этом пишет Gizmodo.

Издание полагает, что эта линейка — ответ Nike на популярные сандалии Crocs. Но хотя GO FlyEase предлагает аналогичные функции, а именно возможность легко обуваться без использования рук, внешне новая модель выглядит как обычные кроссовки без шнурков.

В отличие от кроксов, у которых есть дополнительный ремешок на щиколотке, Nike разработала кроссовки с шарнирным механизмом, «разделяющим» обувь пополам и позволяющим создавать большее отверстие для свободного скольжения ног.

Новинка станет доступна для некоторых «избранных» покупателей с 15 февраля, а в широкую продажу поступит в конце 2021 года. Сообщается, что кроссовки будут стоить около $120.

On February 15, Nike began selling their Go FlyEase shoes, the brand’s first pair of lace-less sneakers that can be taken on and off without using one’s hands.

The GoFlyease shoes are nearly a decade in the making, stemming from a letter that Matthew Walzer, who has cerebral palsy, sent to Nike in 2012. Walzer told NPR that in the letter, he wrote, “I have flexibility in only one of my hands, which makes it impossible for me to tie my shoes…My dream is to go to the college of my choice without having to worry about someone coming to tie my shoes every day.”

Nike is one of the latest brands venturing into adaptive fashion—clothing specifically designed for people with disabilities who face challenges dressing or may have sensory issues that cause sensitivity to certain materials. Tommy Hilfiger and Vans are among some of the other major brands entering this fashion space.

“What [adaptive fashion] does is also provide a sense of comfort, dignity, and self-expression for people with disabilities,” Grace Jun, MFA, assistant professor of fashion at Parsons School of Design and CEO at Open Style Lab (OSL), tells Verywell. 

Why Are These Shoes Important?

Putting on, wearing, and removing shoes can be a challenge for some members of the disability community. This is where adaptive fashion comes in. For example, a 2019 study found that custom-fitted footwear may increase physical activity in children and adults with Down syndrome.

Nike’s Go FlyEase shoes are fashionable and colorful, a welcome break from the norm for adaptive fashion. “They’ve had a very utilitarian or even medical-focused type of apparel that was purely functional to provide the ease of putting a garment on and off,” Kerri McBee-Black, PhD, an assistant teaching professor in the department of textile and apparel management at the University of Missouri–Columbia, tells Verywell. 

Runway of Dreams Foundation founder and fashion designer, Mindy Scheier, BS, helped develop Tommy Hilfiger’s first adaptive clothing line for kids. «To have such a global brand get involved in the adaptive space really sets a precedent for other brands to say ‘Well Nike is doing that. We should be doing that too,» Scheier tells Verywell.

Jun stresses that designers should consider how other functional and aesthetic products could help disabled people as well. “For example, there could be a lot of people on the autism spectrum who need a lot of compression garments,” she says. “Compression garments aren’t only for athletes and scuba divers, it could be for someone who has a sensory disability. 

What Universal and Inclusive Design Means

While Nike’s Go FlyEase shoes are considered to be adaptive fashion, it is not specifically targeted at the disability community. For example, in Nike’s press release for the new shoes, the words «disability,” “disabilities,” or “disabled,” are not mentioned, and «adaptive» is only included once. This is in part because the shoe is universally and inclusively designed, according to Jun.

“It’s made for more people, and as many people as possible,” Jun says. “We’re not labeling it as only for people with disabilities. They’ve made it into a way where anybody who may want to find easier dressing would be able to wear this shoe.”

McBee-Black points out some of the ways the new sneakers can be universally helpful. “The designers working on the shoes were talking about how most consumers when they walk to their home at the end of the day, they use their other foot to push the back of the heel of their shoe off,” she says. 

One of the goals of universal design is to improve accessibility for everyone, including the disability community. There have been criticisms, however, about Nike’s decision to not market their adaptive shoe as a disability product.

McBee-Black says there is still some debate among the disability community and disability scholars on how accessible inclusive products should be labeled. “There shouldn’t have to be a segment of categories for that if you truly embrace inclusive design,” McBee-Black says. 

Adaptive Clothing and the Workplace

A 2018 paper published in the journal Societies suggests that having appropriate adaptive fashion options may increase the participation of disabled people in the workforce. Research has previously found that stigma can play a role in the hiring of disabled people, and how they are treated in the workplace.

The study found that people use appropriate adaptive clothing options for two different reasons. First, some participants want to use accessible clothing in order to fit in. Second, some participants use the clothing to build their confidence. All of the participants also reported they were unable to find appropriate clothing for work.

The paper’s lead author, McBee-Black, says that the need for different clothing in a work setting is, of course, not unique to the disability community. “If you have a job interview, you have to present yourself in a way that is representative of the job you’re seeking,” she says. “If you’re someone with a disability, you’ve not had that option because there have not been any options out there.”

The paper suggests that a lack of adaptive clothing plays a large role in disabled people’s access to work, rather than a person’s disability.

“The social model of disability basically is that being disabled is not what prevents you from being able to fully participate in society, it’s society that prevents us from being able to fully participate,” McBee-Black says. “I would argue that there are many more things that we could include into those social and societal barrier access points for the disability population.”

Disability and Poverty 

While adaptive fashion is important for the disability community, options like Nike’s FlyEase shoes may not be financially accessible for all. According to data collected by the 2018 American Community Survey, around 26% of people with disabilities between the ages of 21 and 64 live below the federal poverty line.

“Given this reality, most people with disabilities qualify for Medicaid, Medicare, or both or have another public source of coverage,” Susan Dooha, JD, executive director for the Center for Independence of the Disabled, New York (CIDNY), tells Verywell. “Such health coverage programs do not often pay for new or complex technologies that are costly even if they would reduce other costs.”

Research also suggests that disabled people are likely to earn less than their non-disabled counterparts. A 2014 report from the American Institutes for Research found that the U.S. economy would have received an additional $141 billion in 2011 if people with disabilities were paid as much as non-disabled people for the same professions.

The disability community has also been especially affected by unemployment during the COVID-19 pandemic, according to Dooha. “People with disabilities are disproportionately likely to be working in sectors of the economy that have been hard hit by the pandemic,” she says. “The unemployment rate of people with disabilities is more than twice the unemployment rate for people with no disability.”

Disabled people may qualify for Supplemental Security Income payments, but those who qualify as of January 2021 would only earn $794 per month for an eligible individual or $1,191 per month for an eligible couple. Dooha says that this amount does not lift people with disabilities out of poverty, and “it can take years to qualify for Social Security Disability and individuals making their first application are often turned down initially, winning their benefits on appeal.”

Even with programs put in place that are supposed to help people that are low-income, costs for adaptive clothing and other necessities are still often out of reach for the disability community. “Cost is a very substantial barrier for people with disabilities who often do not have enough resources to pay for food, out-of-pocket health costs, housing or other basics,” Dooha says.

В начале этого года на сайте компании Nike появились необычные кроссовки. В их конструкции предусмотрена специальная лента, благодаря которой подошва сгибается посередине. Достаточно просунуть ногу в получившееся отверстие и наступить на пятку, и эластичная лента сжимается, откидной задник соединяется с передней частью, обувь принимает правильную форму и надежно фиксирует стопу.

Кроссовки получили название Go FlyEase. Они стали важным достижением для Nike, давно пытавшейся создать кроссовки, которые легко надевать и снимать. При этом снять обувь немного сложнее, чем надеть, — для этого потребуется помощь руки или другой ноги. Но тем не менее такие кроссовки очень актуальны для многих людей с ограниченными возможностями здоровья, которым сложно зашнуровать классические Air Jordans. Если технологию Go FlyEase получится интегрировать в другие модели кроссовок, то это откроет многочисленные возможности для компании.